How to create an Event

1. Go to the Event Page

Once on the Event Page, you will see a list of existing events.
These events can be filtered by the following criteria:

• Name
• Start and End Dates
• Event Organizer

💡 You can add more columns if needed, but we recommend keeping the default ones above since they are the most informative and essential.

2. Create a New Event

Click on the “Create New” button to start setting up your event.

3. Fill Out the General Tab

Basic Information

• Event Name — Enter the name of your event.
• Event Organizer — Choose your company as the organizer.
• Ticket URL — Add the link to your Dice account.
• Festival “optional” — If your event is part of a festival, choose it from the list.
• Event Brand “optional” — If the event belongs to a brand, select it.
• Permanent Residence “optional” — Choose one if applicable.

Location

• Location Type:
  • Select a venue if confirmed.
  • If the exact venue is not known yet, choose a hub “city or area”.

Dates

• Announcement Date
• Sales Start Date
• Sales End Date
• Event Start Date
• Event End Date

⚠️ Important: Always select a timezone for each date to ensure synchronization with the system.

Lineup

• Add artists to your lineup.
• If some lineup slots are still free, Fanza will notify you.
• Once artists are selected, future offers will automatically link to them.
• Define the tier of each artist “Headliner, Special Guest, etc.”.

Additional Settings

• Event Genres — Choose one or more genres.
• Event Image — Upload an image for display.
• Social Links — Add links to social media related to the event.
• After Party — Select if applicable.
• FAQ — Add a frequently asked questions section “optional”.
• Minimum Age — Specify age restriction for attendance.
• Ticket Types — Define the ticket types available.

4. Fill Out the SEO Tab

This section is optional but helps optimize your event visibility.

• Meta Ads Content — Optional promotional content.
• Ad Title — You can write it manually or use the AI auto-generation tool.
• Ad Image — Upload an image for the ad.
• Ad Description — Write it yourself or auto-generate with AI.

Once all SEO details are completed, you can publish the ad.

5. Fill Out the Artwork Tab “Optional”

Upload artwork related to your event, such as:

• Headliner Artwork
• Full Lineup Artwork
• Run of Show Artwork

6. Fill Out the Marketing Tab

Create and manage marketing campaigns:

• Build campaigns from templates or from scratch.
• Send communications to visitors via Email or SMS/MMS.
• Import your own contact database through Fanza for marketing activities.

7. Fill Out the External Sync Tab

Use this tab to manage event synchronization with external platforms.

• To stop syncing, simply toggle off synchronization here.

8. Use the Talent Research Tab

After creating your event, you can find potential headliners here based on:

• Genre
• Previous performance time in your selected hub

9. Event Status and Reporting

On the right-hand side of the screen:

• Event Status: Monitor the current stage of your event.
• Ticket Reporting: Automatic email notifications are sent to managers and agents linked to the event.

✅ You have now created your first event!