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Create a Marketing Campaign Template

Marketing campaigns in Fanza help you promote your events via SMS/MMS and Email channels.
Each campaign must be connected to an existing event.


General Tab

Follow these steps to set up the basic details of your campaign:

  1. Enter the Name of your marketing campaign.
  2. Select a Segment — choose the target audience or mailing list segment for your campaign.

SMS / MMS

Configure the SMS or MMS content for your campaign:

  1. Write the Message Content — add the text that will be sent to recipients.
  2. Choose an Artwork — select an image from the list to include in your MMS.
    • This artwork will be taken from the event associated with the campaign.
  3. Note: You cannot create a marketing campaign without connecting it to an event.


Email

Set up an email campaign template:

  1. Create an Email Template — design your email using visuals, formatted text, and different styles.
  2. Customize Content — tailor your message for the selected segment of your mailing list.
  3. The template will be used to send emails to your audience based on your campaign settings.

Checking Your Marketing Campaigns

After creating campaigns, you can monitor and manage them in the:

Marketing Campaign Collection — browse all campaigns you have created using your templates.


Now you can create and manage marketing campaigns in Fanza — connecting your events with your audience through email and SMS/MMS promotions.