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Welcome to Fanza

The intelligent event planning platform that helps promoters make data-driven decisions.

What is Fanza?

Fanza is an event management platform that combines your event data with intelligent deduplication and planning tools. We help you avoid conflicts, track your goals, and make strategic decisions about your events.

Core Capabilities

📅 Smart Event Management
Create events with automatic conflict detection and strategic date recommendations based on your market.

🔍 Intelligent Data Processing
Our ETL pipeline automatically imports and deduplicates data from DICE, Resident Advisor, and Songkick, giving you a clean, unified view.

👥 Team Collaboration
Work with your team using role-based permissions and shared planning tools.

How It Works

Your Events           Smart Processing         Strategic Insights
├── Create           ├── Deduplicate         ├── Conflict Detection
├── Import           ├── Normalize           ├── Goal Tracking  
├── Manage           ├── Enrich              ├── Performance Metrics
└── Track            └── Validate            └── Recommendations

Key Features in MVP 1.0

FeatureWhat It Does
Event CreationSimple event setup with venue and artist selection
Conflict DetectionSee competing events in your market on the same dates
Data ImportBulk import events from CSV or sync from ticketing platforms
Team AccessInvite team members with appropriate permissions
Artist & Venue DatabaseAccess deduplicated data from multiple sources

What’s Coming Next

We’re actively working on:

  • Financial tracking and budgets
  • Advanced marketing tools
  • More ticketing platform integrations
  • Fan membership programs
  • Mobile app

System Requirements

  • Modern web browser (Chrome, Firefox, Safari, Edge)
  • Stable internet connection
  • CSV files for bulk import (optional)

Questions? Email us at [email protected]
Status: Check system status at status.fanza.com

How to create an Event

Follow these steps to create your first event in the platform.

1. Go to the Event Page

Once on the Event Page, you will see a list of existing events.
These events can be filtered by the following criteria:

  • Name
  • Start and End Dates
  • Event Organizer

💡 You can add more columns if needed, but we recommend keeping the default ones above since they are the most informative and essential.

2. Create a New Event

Click on the “Create New” button to start setting up your event.

3. Fill Out the General Tab

Basic Information

  • Event Name — Enter the name of your event.
  • Event Organizer — Choose your company as the organizer.
  • Ticket URL — Add the link to your Dice account.
  • Festival “optional” — If your event is part of a festival, choose it from the list.
  • Event Brand “optional” — If the event belongs to a brand, select it.
  • Permanent Residence “optional” — Choose one if applicable.

Location

  • Location Type:
    • Select a venue if confirmed.
    • If the exact venue is not known yet, choose a hub “city or area”.

Dates

  • Announcement Date
  • Sales Start Date
  • Sales End Date
  • Event Start Date
  • Event End Date

⚠️ Important: Always select a timezone for each date to ensure synchronization with the system.

Lineup

  • Add artists to your lineup.
  • If some lineup slots are still free, Fanza will notify you.
  • Once artists are selected, future offers will automatically link to them.
  • Define the tier of each artist “Headliner, Special Guest, etc.”.

Additional Settings

  • Event Genres — Choose one or more genres.
  • Event Image — Upload an image for display.
  • Social Links — Add links to social media related to the event.
  • After Party — Select if applicable.
  • FAQ — Add a frequently asked questions section “optional”.
  • Minimum Age — Specify age restriction for attendance.
  • Ticket Types — Define the ticket types available.

4. Fill Out the SEO Tab

This section is optional but helps optimize your event visibility.

  • Meta Ads Content — Optional promotional content.
  • Ad Title — You can write it manually or use the AI auto-generation tool.
  • Ad Image — Upload an image for the ad.
  • Ad Description — Write it yourself or auto-generate with AI.

Once all SEO details are completed, you can publish the ad.

5. Fill Out the Artwork Tab “Optional”

Upload artwork related to your event, such as:

  • Headliner Artwork
  • Full Lineup Artwork
  • Run of Show Artwork

6. Fill Out the Marketing Tab

Create and manage marketing campaigns:

  • Build campaigns from templates or from scratch.
  • Send communications to visitors via Email or SMS/MMS.
  • Import your own contact database through Fanza for marketing activities.

7. Fill Out the External Sync Tab

Use this tab to manage event synchronization with external platforms.

  • To stop syncing, simply toggle off synchronization here.

8. Use the Talent Research Tab

After creating your event, you can find potential headliners here based on:

  • Genre
  • Previous performance time in your selected hub

9. Event Status and Reporting

On the right-hand side of the screen:

  • Event Status: Monitor the current stage of your event.
  • Ticket Reporting: Automatic email notifications are sent to managers and agents linked to the event.

✅ You have now created your first event!

Browsing and Managing

Managing Your Events

After you save your event, you can continue editing and adding information in all the sections we covered earlier.
However, once the event is saved, a few new features become available.

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1. External Sync Updates

In the External Sync tab, you can now:

  • Import financial data directly into the system.
  • Specify your percentage of final revenue, which will later be used in the Finance tab.

2. Finance Tab

The Finance tab gives you a complete overview of your event financial performance.
It includes three key categories:

Actual

  • Represents how much you have spent or earned during a given period.
  • These values come from your uploaded financial spreadsheets.

Budget

  • A manual estimate of your planned spending and expected revenues.
  • Useful for setting financial goals for the event.

Forecast

  • A predicted number generated by Fanza AI tool.
  • Helps you estimate your final revenue and expenses based on current trends and data.

3. Adding Manual Transactions

You can manually add any financial transaction to an event for more accurate tracking.

To add a transaction:

  1. Click “Create New Manual Event Transaction”.
  2. Select a Chart of Account — this defines the expense or income category from the dropdown list.
  3. Choose an Entity — the organizer or another party involved.
  4. Enter the Transaction Name.
  5. Add a Detailed Description of the transaction.
  6. Enter the Transaction Amount and select the Currency (currently supported: USD, EUR, GBP).
  7. Set the Transaction Date.

All added transactions will automatically be included in your Finance tab overview.

4. Talent Research and Artist Offers

Once your event is saved, you can also use the Talent Research tab to:

  • Find artists that match your event genre.
  • Send direct offers to suitable artists through Fanza.

✅ You can now fully manage, analyze, and update your event — from finances to talent outreach — all in one place.

Browsing Event Brands

The Event Brand Collection allows you to view and manage all event brands associated with your account.

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1. Event Brand Collection Overview

In the Event Brand Collection, you will see several key columns:

  • Name of Event Brand
  • Sync Lock — Indicates whether synchronization with other platforms is disabled.
  • Country of Residence
  • Residencies — Lists all residencies connected to this event brand.

Note:
You cannot upload event brand information via a spreadsheet.
All event brand details must be added manually, but you can download existing ones as a spreadsheet.

2. Detailed Event Brand Page

Each event brand has its own detailed page with multiple tabs.

General Tab

This tab contains basic details about the event brand:

  • Event Brand Name
  • Country of Residence
  • Residencies connected to this event brand
  • Events organized by this event brand
  • Genres typically featured at this brand events
  • Square Image for visual representation
  • Social Links — Add links to the brand social media profiles

Overview Tab

The Overview tab allows you to create or display a description of the event brand.

  • If no overview exists, you can generate one automatically using Fanza AI tool.
    Simply click the “Generate Overview” button.
  • You can also upload photos and videos related to the event brand.

SEO Tab

The SEO tab works the same way as for other entities in the system.
Here, you can configure search engine optimization settings to improve visibility and conversion for your event brand.

3. Creating a New Event Brand Page

To create a new event brand, follow the same steps and fill in the same fields as seen on the detailed event brand page:

  • General Information (name, country, residencies, etc.)
  • Overview (optional description, photos, videos)
  • SEO (optional optimization details)

✅ You can now easily browse, manage, and create event brands directly within Fanza.

Browsing Hubs

The Hub Collection allows you to view and manage all hubs (cities, regions, or countries) used in your events.

1. Hub Collection Overview

In the Hub Collection, you will see several key columns:

  • Short Name — The abbreviated name of the hub.
  • Full Name — The complete name of the hub.
  • Type — Defines whether the hub is a City, Region, or Country.
  • Parent Entity — The hub parent location (e.g., country, state, or region).

Note:
You cannot upload hub information in bulk.
All hub details must be created manually within the system.

2. Detailed Hub Page

Each hub has its own detailed page with multiple tabs.

General Tab

This tab contains key details about the hub:

  • Hub Name
  • Formatted Name — The full name of the hub.
  • Hub Type — Choose between city, region, or country.
  • Parent Entity — Select from the list (e.g., country or state).
  • Venues — Lists all venues located in this hub.
  • Artists — Displays artists associated with this hub.

Availability Tab

Use the Availability tab to find artists who can perform in the hub within specific dates.

Steps to use this feature:

  1. Enter the Start Date of your event.
  2. Enter the End Date of your event.
  3. Specify how many days you want artists not to perform at this hub before or after your event.
  4. Click to get the list of available artists that matc

Browsing Venues

The Venue Collection allows you to view and manage all venues associated with your events.

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1. Venue Collection Overview

In the Venue Collection, you will see several key columns:

  • Venue Name
  • Address
  • City
  • Country
  • Hub — The hub (city, region, or country) this venue belongs to.

Note:
You cannot upload venue information in bulk.
All venue details must be added manually within the system.

2. Detailed Venue Page

Each venue has its own detailed page with multiple tabs.

General Tab

This tab contains all primary details about the venue:

  • Venue Name
  • Address
  • City
  • Province or State
  • Postal Code
  • Country — Select from the available list.
  • Coordinates — Enter manually or find them on Google Maps when creating a new venue.
  • Timezone — Choose the correct time zone for event synchronization.
  • Hub — Select from the list of available hubs.
  • Capacity — Specify the venue capacity.
  • Square Image & Media Assets — Upload visuals for better representation.
  • Accessibility — Note the accessibility amount of people of the venue.
  • Internal Contacts — Add contacts associated with the venue from which you know personally.
  • House Rules & Tech Specs — Automatically merged from external resource information if available.
  • Invoicing Info — Include invoicing details related to the venue.
  • Closest Airport — Specify the nearest airport to the venue.
  • Weekly Closed Hours — Define regular closure times.
  • Holiday Closures — List special dates when the venue is closed.
  • Default Availability Status — Indicate whether the venue is available by default.
  • Social Links — Add links to the venue social media pages.
  • Alternate Names — Include any alternative names the venue is known by.
  • External IDs — Add identifiers from other platforms referring to this venue.
  • Calendar of Events — View events scheduled at this venue.
  • Merge Venues — Remove duplicate venues from different sources by name.

3. Creating a Venue

To create a new venue, follow the same steps and fill in the same fields as shown in the General Tab.

The process for creating a venue is identical to viewing or editing a detailed venue page.

✅ You can now browse, create, and manage venues — keeping your event locations organized, accurate, and up to date.

Browsing Festival Brands

The Festival Brand Collection allows you to view and manage all festival brands associated with your events.

1. Festival Brand Collection Overview

In the Festival Brand Collection, you will see several key columns:

  • Festival Brand Name
  • Sync Lock — Indicates whether synchronization with other platforms is disabled.
  • Festival Editions — Displays recent editions of the festival (e.g., Tomorrowland 2025).
  • Genres — Shows the main music genres typically associated with this festival brand.

Note:
You cannot upload festival brand information via a spreadsheet.
All details must be entered manually, but you can download existing festival brands in spreadsheet form.

2. Detailed Festival Brand Page

Each festival brand has its own detailed page with specific tabs.

### **General Tab**

This tab contains all key details about the festival brand:

  • Festival Brand Name
  • Festival Edition — Select from previously created editions if available.
  • Genres — Choose the main genres associated with this festival.
  • Square Image — Upload a visual representation for the festival brand.
  • Social Links — Add social media links related to the festival.

3. Creating a Festival Brand Page

To create a new festival brand, follow the same steps and fill in the same fields as seen on the detailed festival brand page.

The process for creating a new festival brand is identical to editing an existing one.

✅ You can now browse, create, and manage festival brands — helping you organize and connect all your festival editions within Fanza.

Browsing Festival Editions

The Festival Edition Collection allows you to view and manage specific editions of festivals — such as a single day, weekend, or week-long event under a festival brand.

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1. Festival Edition Collection Overview

In the Festival Edition Collection, you will see several key columns:

  • Festival Edition Name
  • Festival Brand — The main brand this edition belongs to.
  • Events — Lists all events taking place during this festival edition.

Note:
You cannot upload festival edition information via a spreadsheet.
All festival editions must be created manually, but you can download existing ones in spreadsheet form.

2. Detailed Festival Edition Page

Each festival edition has its own detailed page with multiple tabs.

General Tab

This tab contains all primary information about the edition:

  • Edition Name
  • Festival Brand — Choose the brand from the available list.
  • Events — Select the events that will occur during this edition.
  • Square Image — Upload a visual for the edition.
  • Social Links — Add links to the edition or festival brand social media pages.

Overview Tab

The Overview Tab provides a space to describe your festival edition.

  • If no overview exists, you can generate one automatically using Fanza AI tool by clicking the “Generate Overview” button.
  • You can also upload photos and videos related to this festival edition.

SEO Tab

The SEO Tab functions the same as for other entities.
Here, you can set up SEO information to improve visibility and conversion for your festival edition.

3. Creating a Festival Edition Page

To create a new festival edition, follow the same steps and fill in the same fields as shown on the detailed festival edition page.

The creation process is identical to editing an existing festival edition.

✅ You can now browse, create, and manage festival editions — organizing each event period within a festival brand in Fanza.

Browsing Residencies

The Residency Collection allows you to view and manage all residencies associated with your event brands.

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1. Residency Collection Overview

In the Residency Collection, you will see several key columns:

  • Residence Name
  • Event Brand — The event brand associated with this residence.
  • Events — Lists all events that take place under this residence.

Note:
You cannot upload residency information via a spreadsheet.
All residency details must be created manually, but you can download existing residencies as a spreadsheet.

2. Detailed Residency Page

Each residency has its own detailed page with several key fields.

General Tab

This tab contains essential information about the residence:

  • Residence Name
  • Event Brand — Select from the list of available event brands.
  • Events — View or select events that will occur or have occurred under this residence.
  • Location — Specify the physical or general location of the residence.
  • Square Image — Upload an image for visualization.
  • Social Links — Add links to the residence social media or related online pages.

3. Creating

To create a new residency, follow the same steps and fill in the same fields as shown on the detailed residency page.

The process for creating a residency is identical to editing an existing one.

✅ You can now browse, create, and manage residencies — linking them to event brands and tracking their associated events in Fanza.

Agents and Managers

Creating Agencies and Agents

Important:
Always create an agency first, and then create the agents who belong to it.

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1. Creating an Agency

Follow these steps to create a new agency:

  1. Enter the Name of the agency.
  2. Add the Address of the agency.
  3. Provide General Contact Information — such as email addresses and phone numbers.
  4. Once the agency is created, you can add agents to it later from the agent page.

2. Creating an Agent

After creating an agency, follow these steps to create an agent:

  1. Enter the Name of the agent.
  2. Choose a Title for the agent from the available list.
  3. Add the agent Email Addresses and Phone Numbers.
  4. Assign an Agency — select the agency the agent belongs to from the existing list.
  5. Enable or Disable Automatic Reporting:
    • Automatic reporting sends ticket sales reports for events where the agent’s artists are participating.
    • These reports are delivered automatically to the email addresses specified on the agent’s profile.
  6. After creating the agent, you can manually generate a ticket sales report by clicking the button next to Ticket Reporting, without waiting for the automatic delivery.

✅ You can now create agencies and assign agents — enabling streamlined communication, reporting, and artist management within Fanza.

Creating Management Companies and Managers

Important:
Always create a management company first, and then create the managers who are part of it.

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1. Creating a Management Company

Follow these steps to create a new management company:

  1. Enter the Name of the management company.
  2. Add the Address of the management company.
  3. Provide General Contact Information — such as email addresses and phone numbers.
  4. Once the management company is created, you can add managers to it later from the manager page.

2. Creating a Manager

After creating a management company, follow these steps to create a manager:

  1. Enter the Name of the manager.
  2. Choose a Title for the manager from the available list.
  3. Add the manager Email Addresses and Phone Numbers.
  4. Assign a Management Company — select the management company the manager belongs to from the existing list.
  5. Enable or Disable Automatic Reporting:
    • Automatic reporting sends ticket sales reports for events where the manager artists are participating.
    • These reports are automatically sent to the email addresses specified on the manager profile.
  6. After creating the manager, you can manually generate a ticket sales report by clicking the button next to Ticket Reporting, without waiting for the automatic delivery.

✅ You can now create management companies and assign managers — ensuring accurate reporting, communication, and coordination within Fanza.

Artists

Finding Artists

All information about existing artists in Fanza is automatically synced from ChartMetrics and Spotify.

On the Artists page, you can:

  • Search for an artist by name.
  • Filter artists by various criteria (for example, by genre).

Artist Detailed Page

General Tab

Here you can find essential artist details:

  • Last Modified & Created Dates — when the artist information was last updated and initially created.
  • Name of the Artist
  • Country of the artist
  • City of Residence
  • Images — square image and press shots for promotional materials
  • Genres — synced with ChartMetrics and Spotify (you can also add custom genres manually)
  • Related Artists — synced with ChartMetrics and Spotify (you can also add your own)
  • Synced Events — events where the artist is participating
  • Offers — invitations for event participation
  • Residencies — if the artist has one
  • Agent and Management Territories — regions where the agent or manager is promoting the artist
  • Social Links — synced from ChartMetrics and Spotify (you can add more manually)

Overview Tab

If an artist does not have an overview (description), you can:

  • Generate it automatically using Fanza AI tool by clicking Generate Overview.
  • Add Photos related to the artist.
  • Write or Generate an artist summary manually or via the AI assistant.

SEO Tab

This tab works the same way as for events, allowing you to optimize artist visibility and increase conversion through search and social channels.

Statistics Tab

  • Artist statistics are synced automatically from ChartMetrics and Spotify.
  • You can also add or edit statistics manually if needed.

Conversation Tab

Use this space to:

  • Record conversations or notes you have had with the artist or their representatives.
  • Keep track of communications for organizational purposes.

Creating an Artist

Creating a new artist follows the same steps and filled fields as seen on an existing artist’s detailed page.

✅ You can now browse, manage, and enrich artist profiles in Fanza — with synced data, AI-assisted overviews, and integrated event participation tracking.

Make an Offer to an Artist

You can create an offer to an artist through:

  • The Event Page
  • The Artist Page
  • The Artist Deal Page

💡 The only difference is that on the Artist Page, you won’t have the field for selecting the artist, since it’s already preselected.
In the video tutorial, the process is shown starting from the Artist Page.

Once you create an offer, it will appear on the Artist Deals Page.
The offer is automatically sent to the agent connected to the artist, so please ensure that the artist has an assigned agent before creating the offer.

📝 Creating an Offer

Follow these steps to create a new offer:

  1. Select an Event — choose the event that the offer is related to.
  2. Artist — select the artist (not required if creating from the artist page).
  3. Tier of Offer — e.g., Headliner, Special Guest, Support, etc.
  4. Start Time and End Time — specify the artist’s slot in the lineup.
  5. Offer Expiration Date — set the date when the offer expires.
  6. Guaranteed Amount — enter the agreed payment amount with currency.
  7. Payment Structure — define how the revenue will be split (percentage, payment dates, etc.).
  8. Bonus Structure — add details for artist bonuses, if applicable.
  9. Additional Provisions — specify any special terms or conditions.
  10. Withholdings — include any applicable withholdings or deductions.
  11. Estimated NBOR — add the estimated net box office receipts.
  12. Contingency Plan — describe what happens in case of unforeseen circumstances.
  13. Contracting Details — include any additional contract-specific terms.
  14. Unsigned Offer — generated offer awaiting signature.
  15. Signed Offer — attach the signed document once received from the agent.
  16. Offer Status — choose the current status (e.g., Draft, Sent, Signed).
  17. Include Budget Information — import from the Finance Tab of the event page.
  18. Include Ticket Types — import from the General Tab of the event page.
  19. Add Notes — include any extra information or remarks.

📇 Contact Tab

Provide detailed contact information related to the offer:

  • Buyer Contacts
  • Contract Person Contacts
  • Marketing Contacts
  • Ticket Count Contacts
  • Product Advancing Contacts
  • Press / PR Contacts
  • Invoice Billing Contacts

✅ Once your offer is completed and sent, the artist’s agent will automatically receive it.
Track the offer’s status and manage signed agreements directly from the Artist Deals Page.

Organizational part

Create a Marketing Campaign Template

Marketing campaigns in Fanza help you promote your events via SMS/MMS and Email channels.
Each campaign must be connected to an existing event.

General Tab

Follow these steps to set up the basic details of your campaign:

  1. Enter the Name of your marketing campaign.
  2. Select a Segment — choose the target audience or mailing list segment for your campaign.

SMS / MMS

Configure the SMS or MMS content for your campaign:

  1. Write the Message Content — add the text that will be sent to recipients.
  2. Choose an Artwork — select an image from the list to include in your MMS.
    • This artwork will be taken from the event associated with the campaign.

  3. Note: You cannot create a marketing campaign without connecting it to an event.

Email

Set up an email campaign template:

  1. Create an Email Template — design your email using visuals, formatted text, and different styles.
  2. Customize Content — tailor your message for the selected segment of your mailing list.
  3. The template will be used to send emails to your audience based on your campaign settings.

Checking Your Marketing Campaigns

After creating campaigns, you can monitor and manage them in the:

Marketing Campaign Collection — browse all campaigns you have created using your templates.

✅ Now you can create and manage marketing campaigns in Fanza — connecting your events with your audience through email and SMS/MMS promotions.

Financial Dashboard

The Financial Dashboard is a powerful tool for event organizers to track and analyze ticket sales.

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Features

  1. Date Range Selection

    • Choose a specific date range to view ticket sales within that period.

  2. Platform Type Filter

    • Filter ticket sales by the platform where the tickets were sold.

  3. Ticket Visibility Options

    • Choose whether to show or hide events with all sales completed.

  4. All-Time View

    • Select “All Time” to see cumulative ticket sales across all events.

  5. Export to Excel

    • Download the ticket sales data in Excel format for further analysis or reporting.

✅ Use the Financial Dashboard to quickly monitor ticket sales, filter by criteria, and export detailed data for your events.